Google launches a Pinterest Rival in the form of Keen

Google keeps experimenting with new things – be it with new apps or new services. With the COVID 19 pandemic not relenting as yet, the tech giant now seems to be back on its usual track and has been experimenting with the new services. Google is now looking to launch a Pinterest rival, labelled Keen.

Brought to you by Area120, the new experimental app, Keen, closely resembles Pinterest. This has given rise to the confirmation that Google is looking to launch a rival app for Pinterest. The new app that has already made available on the web and on the Android OS, the app relies on Google’s machine learning expertise for curating the topics and of course, images.

It may be noticed that Area120 is an incubator service on Google that tests the experimental projects. The app is designed around an idea that you would be able to find the curated content around a topic. This will help you get access to curated content centred around your individual ideas.

Once you install and launch the app, you will get access to creating your own Keens, a word used for intellectual quickness. Each of the area of interest you pick is called a Keen. The app then makes use of the search engine’s machine learning capabilities to provide results that are centre around the topic of interest you have picked up.

How to Use Keen?

To use Keen, you need to sign up for the service through your Google account. Once that done, you need to enter your interest. That does it, Keen will curate and suggest your topics. You may also get access to other additional topics that may be related to your topic of interest.

The steps involved are rather easy and simple. When we attempted with the topic, How to fight Flu , Keen came up with a wide range of suggestions and tips. Our experience showed that Keen was almost equivalent to an automated version of Pinterest.

For each of your queries, Keen makes use of Google Search and machine learning. This would be helpful enough in letting you get access to more content in tune with the topic you have chosen. If you have been using Google Feed on your Android device, you would find a huge amount of similarity between the news feed and Keen. If the app becomes a success, Google may perhaps consider the use for its news feeds as well. The major difference between Keen and newsfeed lies in the fact that Keen is not only limited to recent searches and results. It returns the results that are relevant to the topic of interest you have chosen. This can include websites, events, videos and products.

Well, the future of Keen is not certain as yet. We may need to wait for a while until it becomes a regular app. Google has a past history of killing its experiments. We have the examples such as Orkut, Google+ and of course, Allo. If Keen adds up human curation to the already available machine learning, we would expect it to become one of the strongest apps ever.

Let us wait and see how it develops!

About the author

Chris Mitchell

Chris was born in London, but he with his family migrated to the USA, and he has been here since his childhood. He holds a bachelors degree in Journalism. He is a tech geek, and that is why he only writes Technology news on this website. He has a range of gadgets at his home as he loves to try his hands on the latest gadgets whether it is a camera or a mobile phone or even Drones. He loves tech!

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