A new browser definitely deserves a new logo. Microsoft does understand that and that would explain why it has released a new logo for the upcoming Chromium based Edge browser. It may be remembered that the last time the logo for the Edge browser was updated four years ago.
If you have followed the fluent design on the Microsoft Apps in recent times, the new Edge logo appears to be in tune. Of course, it does carry the old ‘e’ in the logo as in the case of the original edge logo or even the age old Internet Explorer – but still opts for a wave design that is a part of the fluent design system opted for Microsoft in recent times.
There is no information currently available as to why this logo was chosen. It may be interesting to know the reasons being put forward by Microsoft, well, if it does. The Ignite conference in Orlando can perhaps shed some light on the exact release date for the new browser and the possible insights into why was this logo developed.
The new Chromium based browser is still in beta – a beta version launched in August last. However, the launch of logo does indicate a possibility of the final release being quite close. The new browser has been developed from scratch and does not bear any resemblance to the original Edge engine – leave alone the older Internet Explorer. The browser went through several development stages that included a canary version, a developer version and a recently launched public beta version. With the launch of the new logo that stays away from the traditional concept should be a clear indication of what Microsoft is attempting at – it wants to break with the past and develop a new version that would go with the times.
The journey through the years
Microsoft has failed rather miserably over the years in the sphere of desktop browsers. That is exactly what would explain why it opted for the Chromium based browsers – an engine that powers the Google Chrome browser as well. The development started somewhere around May 2019 and the development of the new browser began with the development and canary channels.
The browser got a public beta in August 2019. It seems to have several plus points and one of them is the faster sign in. Yet another aspect that would make Microsoft Edge a preferred option would include the familiarity that it would offer you. It will now look more like Chrome. And a faster Chrome, perhaps. With the Google browser turning into a memory hogger recently, Microsoft Edge should ideally be a saviour.
In fact, the new browser when launched should bring in a little good news for the users who are appalled by the bloated Google Chrome browser that attempts to take too much liberties. The default browser on Microsoft has been witnessing dwindling user base since quite long. A recent report suggested that the browser hit an all time low market share of 12 %.
We would indeed be looking for an improved performance for the new Edge Browser, with the newer and improved features.