Business & Finance

Target partners with Disney to launch Mini Disney stores

Disney and Target have decided to come together in a strategic partnership. Target, which is one of the best retail store chains in the US and the partnership with Disney should result in one of the unique equations for the industry at large.

Disney Store

Target has chosen 25 stores across the country to feature a mini Disney store inside. Specifically designed to cater to the kids, these mini Disney stores within Target will have products from Disney. They will also have a few products based on Disney movies. The product categories are expected to include idols, stickers, wall hangings and more. This will open the Disney products, till now available only through the Disney Stores, to the Target users as well. The deal would be useful for both the partners – Disney fans will now have access to the Target offerings and die-hard Target shoppers will be able to find the products on offer from Disney.

The new mini Disney stores will occupy around 750 square feet of area in each of the Target stores. 25 of such stores went live on October 4 and 40 more locations will be added in due course till October 2020.

Like Mark Tritton, Executive Vice President and Chief Merchandising Office at  TARGET  aptly puts it

“We’ve brought the magic of Disney to Target, bringing together great merchandise amidst an experience that’s truly immersive and unique. Guests will be able to connect with the Disney characters and stories they love in a meaningful way, while accessing the latest and greatest Disney products, including items previously only available at Disney retail locations.”

The stores currently operating with the Disney Mini Stores inside them can be found at Alabama, California, Colorado, Florida, Illinois, Indiana, Michigan, Minnesota, Montana, Oklahoma, Oregon, Pennsylvania, Texas, Utah, Virginia, and Washington to name a few.

About the author

Donna Powell

Donna is a veteran journalist who has immense experience in online journalism and creating stories. On News Bulletins, she manages to write news articles from the Business and Entertainment industry. She does a lot of social services, and help the needy. She loves doing that. She has a masters degree in English literature, and that gives her an edge while writing. Along with writing news articles, she does check every news content before putting them live. She checks each news content, and edit them to make them even more correct, and readable.

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